They see your marketing first, and then get in touch with sales. Think about all the touchpoints a customer has with your business. What is customer relationship management? Let’s talk about CRM, and then we’ll get into the benefits of CRM software. Your team is more productive, and you provide a better customer experience.Īnd that ultimately means more revenue for you.īut we’re getting ahead of ourselves. They make communication, automation, team management, and other tasks more efficient. Today, CRM software can turn your business productivity up to 11.ĬRM systems store lots of information and help your marketing, sales, and other teams access it. It was a simple way to store personal contacts.īut customer relationship management tools have come a long way. When you need to get in touch with someone, you look them up. If you’ve never seen a Rolodex before, the idea is simple-you put people’s business cards or contact information in a rotating file. What does CRM stand for? Customer relationship management.
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