![]() ![]() “Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).”Īccording to Nike, the first release from the renewed partnership could arrive as soon as May 1, which would have been Gianna Bryant’s 16th birthday. ![]() “With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come,” Vanessa Bryant said. In addition to re-releases of the 11 signature Kobe models worn by the Lakers star during his career, and potentially his six post-career models as well, Nike says it will also launch a new Gigi Bryant shoe series, with a charity component. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.” “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. “Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” John Donahoe, Nike’s president and CEO, said in a statement. Nike says it hopes to provide young athletes access to youth sports, with several global initiatives planned to honor Bryant’s legacy. During the 2019-20 season, 102 of the 322 total players competing in the league’s restart in the Orlando bubble wore a Kobe sneaker. According to Nike, nearly 20% of NBA players have worn a Nike Kobe sneaker for at least one game since Bryant’s death along with his daughter, Gianna, and seven others in a January 2020 helicopter crash near Calabasas.
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